Enjoy the

Have you heard of mindful snacking?

This approach encourages paying attention to eating and being present in the moment.

Mindful eating research has been more and more active in the past 20 years.


Studies have shown, for instance, that it can increase the enjoyment derived from food.

Mindful eating is an easy and versatile approach.


It can be applied any time of the day, including during snacking occasions.

Simple, practical tips can help snacking mindfully.


It's about listening to hunger and satiety cues, paying attention to taste, and fully enjoying food.

From mindfulness to mindful snacking

1. Mindfulness

In 1990, Dr. Jon Kabat-Zinn, a Professor at the University of Massachusetts Medical School, defined mindfulness as 'paying attention to the present moment on purpose while being non-judgmental on thoughts and feelings.' (1) Today, there is convincing evidence that mindfulness interventions can reduce anxiety, stress, or depression and improve attention and affective outcomes (2).


2. Mindful eating

In the late 1990's, a pioneering clinical trial found that binge eating disorders decreased following a mindfulness intervention applied to the context of eating (3). The positive impact of mindfulness-based interventions on eating disorders has since been confirmed in more recent studies (4, 5, 6, 7). Mindful eating - the application of mindfulness principles to eating - has been investigated in both at-risk populations such as overweight or obese subjects and healthy populations to assess its effect on health and well-being. Research has shown, for instance, that eating mindfully can result in deriving more pleasure from food and being satisfied with smaller amounts of food (8, 9, 10, 11).

3. Mindful Snacking

Today, snacking has become a widespread eating habit around the world, as most adults have one to two snacks every day (12). Snacking in a fast-paced society can be easily affected by environmental and emotional cues. Mindful eating principles might help people focus not only on what snacks to choose but also on why and how they snack, so they can be more in tune with eating as a conscious behavior. At Mondelēz International, we aim to inspire people to snack mindfully.


Six Mindful Snacking Behaviors: How to Snack more Mindfully?

Snacking mindfully can be practiced in easy and practical steps which covers 6 behaviors below based on the approach by clinical researchers and practitioners

  • Tune in to your emotional & functional needs and snack preferences at the present time (satisfy hunger, provide energy, simply a treat…)
  • Check your hunger level before snacking
  • Be aware of emotional and external cues that can trigger snacking – such as social settings, convenience, and time of the day
pay attention
  • Be intentional about choosing a portion according to your emotional and hunger needs in the moment
use your senses
  • Focus on the smells, tastes, textures, shapes and colors of foods to enjoy the snacking experience
pay attention
  • Focus your awareness on the snacking experience and pay attention to each bite or sip
  • Reduce distractions such as your phone or the TV
use your senses
  • Slow down the pace of eating and check to see if you are full and satisfied
pay attention
  • Be kind and encourage yourself as you evaluate your choice
  • Reflect on what transformed your snacking to mindful snacking

The Benefits of Mindful Eating Principles for Snacking

A positive relationship with food by making deliberate and conscious food choices (4, 8, 13, 14, 23)

Snacking can be triggered by hunger or can be driven by emotions or the environment (15). Mindful snacking focuses on reconnecting with the body's internal cues and being aware of external factors so you can respond consciously to these signals.

More satisfaction and pleasure from food by savoring with all the senses (9, 10, 17, 25)

Savoring is another critical principle of snacking mindfully. Focusing on how food looks, sounds, smells, and tastes and on the feelings it produces may increase eating enjoyment (9, 16). Research has shown that this enhanced enjoyment can result in being satisfied with smaller amounts of food (11, 17).

Less likely to overeat and lose control by paying attention to hunger and fullness feelings (20, 21, 27)

Being distracted by technological devices or other activities while eating has been repeatedly shown to induce higher food intake (18, 19). This is why being aware of the present moment and avoiding multitasking are key principles for mindful snacking. Studies have demonstrated that paying greater attention to eating can lead to decreased food consumption - immediately and at the next meal or snacking occasion (20, 21). Furthermore scientific evidence has shown that checking for feelings of hunger and satiety can help control snacking episodes (22, 23, 24).

Resources for health professionals

Snacking is part of everyday life. Currently, while there are recommendations about what foods and beverages should be consumed, little guidance is given on why and how to eat and drink. One approach to help your clients get the most out of the snacking experience is called mindful snacking. Snacking mindfully can be taught in easy and practical steps.

Listed below are several resources for learning more about mindful snacking, including videos of discussions with experts and recent peer-reviewed publications supporting the application of this approach. You can also find resources to help guide and inspire your clients on how to snack mindfully, using simple tips and tools.

Inspiring people to
snack mindfully

eating apple laughing

At Mondelēz International, our goal is to be a global leader in well-being snacks. We're guided by our purpose of empowering people to enjoy life and snack in balance and take seriously the nutrition responsibility that comes with being the world's largest snack company.

To inspire our consumers to snack mindfully, we have partnered with Dr. Susan Albers, Psy.D., clinical psychologist and mindful eating expert to provide tips and resources on how to snack mindfully. Mindful snacking is an approach that encourages eating with attention and being present in the moment. It's about shifting snacking habits, from not just what but also why and how to eat.

happy family


  • (1) Kabat-Zinn J. Full Catastropher Living: Using the Wisdom of Your Body and Mind to Face Stress, Pain and Illness. 1990. Delacorte, NY.
  • (2) Khoury B et al. Mindfulness-Based Therapy: a comprehensive meta-analysis. Clin Psychol Rev. 2013; 33(6):763-771.
  • (3) Kristeller JL & Hallett CB. An Exploratory Study of a Meditation-based Intervention for Binge Eating Disorder. J Health Psychol. 1999; 4(3):357-363.
  • (4) Katterman SN et al. Mindfulness meditation as an intervention for binge eating, emotional eating, and weight loss: a systematic review. Eat Behav. 2014; 15(2):197-204.
  • (5) O'Reilly GA et al. Mindfulness-based interventions for obesity-related eating behaviours: a literature review. Obes Rev. 2014; 15(6):453-461.
  • (6) Godfrey KM et al. Mindfulness-based interventions for binge eating: a systematic review and meta-analysis. J Behav Med. 2015; 38(2):348-362.
  • (7) Ruffault A et al. The effects of mindfulness training on weight-loss and health-related behaviours in adults with overweight and obesity: A systematic review and meta-analysis. Obes Res Clin Pract. 2017; 11(5S1):90-111.
  • (8) Gravel K et al. Effect of sensory-based intervention on the increased use of food-related descriptive terms among restrained eaters. Food Quality and Preference. 2014; 32:271-276.
  • (9) Arch JJ et al. Enjoying food without caloric cost: The impact of brief mindfulness on laboratory eating outcomes. Behav Res Ther. 2016; 79:23-34.
  • (10) Hong PY et al. Mindfulness and Eating: An Experiment Examining the Effect of Mindful Raisin Eating on the Enjoyment of Sampled Food. Mindfulness. 2014; 5(1):80-87.
  • (11) Cornil Y & Chandon P. Pleasure as a substitute for size: how multisensory imagery can make people happier with smaller food portions. J Marketing Research. 2015; 53(5):847-864.
  • (12) Bellisle F. Meals and snacking, diet quality and energy balance. Physiol Behav. 2014; 134:38-43.
  • (13) Alberts HJ, Thewissen R, Raes L. Dealing with problematic eating behaviour. The effects of a mindfulness-based intervention on eating behaviour, food cravings, dichotomous thinking and body image concern. Appetite. 2012 Jun 30;58(3):847-51.
  • (14) Hendrickson KL, Rasmussen EB. Mindful eating reduces impulsive food choice in adolescents and adults. Health Psychol. 2017 Mar;36(3):226-235. doi: 10.1037/hea0000440. Epub 2016 Nov 3. PMID: 27808529.
  • (15)  Hess JM et al. What Is a Snack, Why Do We Snack, and How Can We Choose Better Snacks? A Review of the Definitions of Snacking, Motivations to Snack, Contributions to Dietary Intake, and Recommendations for Improvement. Adv Nutr. 2016; 7(3):466-475.
  • (16) Meier BP et al. The sweet life: The effect of mindful chocolate consumption on mood. Appetite. 2017; 108:21-27.
  • (17)  Cornil Y & Chandon P. Pleasure as an ally of healthy eating? Contrasting visceral and Epicurean eating pleasure and their association with portion size preferences and wellbeing. Appetite. 2016; 104:52-59.
  • (18) Bellisle F et al. Non-food related environmental stimuli induce increased meal intake in healthy women: comparison of television viewing versus listening to a recorded story in laboratory settings. Appetite. 2004; 43(2):175-180.
  • (19) Robinson E et al. Eating attentively: a systematic review and meta-analysis of the effect of food intake memory and awareness on eating. Am J Clin Nutr. 2013; 97(4):728-742
  • (20) Higgs S & Donohoe JE. Focusing on food during lunch enhances lunch memory and decreases later snack intake. Appetite. 2011; 57(1):202-206.
  • (21) Robinson E et al. Eating 'attentively' reduces later energy consumption in overweight and obese females. Br J Nutr. 2014; 112(4):657-661
  • (22) Forman EM et al. Mindful decision making and inhibitory control training as complementary means to decrease snack consumption. Appetite. 2016; 103:176-183.
  • (23) Camilleri GM et al. Intuitive Eating Dimensions Were Differently Associated with Food Intake in the General Population-Based NutriNet-Sante Study. J Nutr. 2017; 147(1):61-69.
  • (24) Beshara M et al. Does mindfulness matter? Everyday mindfulness, mindful eating and self-reported serving size of energy dense foods among a sample of South Australian adults. Appetite. 2013; 67:25-29.
  • (25) Hetherington, M., Blundell-Birtill, P., Caton, S., Cecil, J., Evans, C., Rolls, B., & Tang, T. (2018). Understanding the science of portion control and the art of downsizing. Proceedings of the Nutrition Society, 77(3), 347-355. doi:10.1017/S0029665118000435
  • (26) Mittal, Dolly & Stevenson, Richard & Oaten, Megan & Miller, Laurie. (2011). Snacking While Watching TV Impairs Food Recall and Promotes Food Intake on a Later TV Free Test Meal. Applied Cognitive Psychology. 25. 10.1002/acp.1760.
  • (27) Daubenmier J, Moran PJ, Kristeller J, Acree M, Bacchetti P, Kemeny ME, Dallman M, Lustig RH, Grunfeld C, Nixon DF, Milush JM, Goldman V, Laraia B, Laugero KD, Woodhouse L, Epel ES, Hecht FM. Effects of a mindfulness-based weight loss intervention in adults with obesity: A randomized clinical trial. Obesity (Silver Spring). 2016 Apr;24(4):794-804. doi: 10.1002/oby.21396. Epub 2016 Mar 9. PMID: 26955895; PMCID: PMC4898945.

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